Importance of Rhetoric

If I had to pick one of the three rhetoric styles of writing I would pick Pathos and Logos because they are equally important. While Ethos gives credit to information, Pathos and Logos are the heart and opinion of writing. Without either, interest in the writing and any passion for the topic are hard to extract (by the reader). While I may have focused too much on Pathos in my "Into the Wild" paper, I think by adding more Logos and some Ethos my paper will not only intrigue the reader, but provide substantial credit to the information.